Jan Brzezek

President

Jan Brzezek is a Swiss fintech entrepreneur and long-time Bitcoin advocate. He is the founder of Crypto Finance AG, one of Switzerland’s leading digital asset companies, which he built from 2017 until its full acquisition by Deutsche Börse Group. Before founding Crypto Finance, Jan held various roles in banking, asset management and innovation, giving him deep experience in regulation, governance, and financial markets.

With a strong background in building and scaling organisations, Jan is committed to strengthening Switzerland’s role as a global hub for Bitcoin. His focus lies on education, policy work, community development, and responsible innovation.

As President of the Bitcoin Association Switzerland, Jan aims to bring clarity, transparency and professionalism to the organisation while empowering members and supporting initiatives that drive meaningful Bitcoin adoption.

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Phil Lojacono

Vice President

Phil Lojacono is a seasoned entrepreneur with extensive experience in fintech and business development. He is the founder of Berglinde AG, a self-funded Bitcoin company aimed at onboarding businesses to a Bitcoin standard. Previously, Phil served as CEO of Liiva AG, a joint venture between Switzerland’s largest bank (Raiffeisen) and its leading insurance company (Mobiliar), where he led the development of a digital real estate platform. Phil also co-founded Advanon AG, a working capital financing platform for SMEs, which he successfully scaled across two juristictions and later sold.

In parallel he started writing the Berglinde (formerly Coprnic) newsletter three years ago with which he regularly writes about Bitcoin and its effects on macroeconomics and politics. He's a regular guest on Bitcoin podcasts with the aim to onboard the next few thousand Bitcoiners.

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Lisa Tscherry

Lisa Tscherry holds a Master’s degree in Psychology and a Master’s degree in Blockchain and Digital Currency, where she graduated as the top student from the University of Nicosia. With extensive experience in strategic HR roles, she has honed her expertise in conflict resolution, leadership development, and executive coaching, becoming a trusted advisor in navigating complex organizational challenges. Her skill in fostering community engagement and creating inclusive environments is matched by her strategic mindset. As an active advocate for Bitcoin adoption, Lisa is the founder of “SatoShe – Bitcoin for Women,” an innovative initiative that empowers women through education, helping to onboard them into the world of Bitcoin and to bridge the gender gap in the space.

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Adriano Bertini

Adriano Bertini has a robust career in financial services, blockchain, and strategic consulting, currently serving as the Head of Product and Strategy at Ledger Enterprise. He has held various leadership roles in both established corporations and innovative tech companies, driving projects that bridge the gap between traditional finance and blockchain solutions. His experience spans project management, risk management, and regulatory compliance, with a focus on cutting-edge technology and cryptocurrency adoption. Adriano has been instrumental in promoting Bitcoin and blockchain technology through various strategic initiatives. His deep knowledge of both financial systems and blockchain solutions makes him a critical player in the integration of cryptocurrencies into institutional frameworks.

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Rahim Taghizadegan

The last Austrian Austrian Economist in the direct tradition, teaching in Austria, Liechtenstein, Switzerland, and Germany. Best-selling book author, speaker, entrepreneur. Among the first economists to analyze and adopt Bitcoin in the earliest days. Founder of scholarium, chief economist of the Free Cities Foundation, investor in Bitcoin citadels.

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